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1. Brand Representation: It reflects the company's identity, values, and mission
2. Information Hub: Provides essential information about products, services, pricing, FAQs, and support.
3. Lead Generation: Attracts potential customers and converts them through forms, calls to action (CTAs), and contact details.
4. E-Commerce Integration: For businesses selling products/services online, the site can include a shopping cart, payment gateways, and inventory management.
5. Customer Engagement: Features like blogs, newsletters, live chat, and social media integrations boost engagement.
6. SEO & Marketing: Websites optimized for search engines (SEO) increase visibility. Coupled with marketing tools like Google Ads and email campaigns, websites help in attracting traffic.